Hyundai Kia Motors

Korean Cars Drive to the Top

by Don Southerton on Sep 11, 2009

The Korea Society recently hosted a Business Roundtable titled Korean Cars Drive to the Top: A Look atthe Korean Car Industry . Speaking to a distinguished audience, Don Southerton, author and Korean global business expert, shared insights into the Korean car industry, Hyundai and Kia Motors, and their amazing drive to the top of the market.   Southerton’s remarks centered on 3 main themes: Korean up-market consumerism; the high level of integration within Korea’s leading automaker –the Hyundai Kia Motor Group; and insights into Hyundai and Kia’s recent US successes in public perception and market share. Key facets of this change include the improved quality, stylish design, and great reliability of the Korean cars. Of interest to the group were Hyundai Kia’s huge capital investments, including a state of the art integrated steel manufacturing facility currently under construction in South Korea.   Questions from the attendees included Korea’s...Read More >>