how to exhibit at a trade show

How to 'Do' Those Big Trade Shows

by Marty Heebner on Oct 28, 2009

You can easily spend thousands of dollars just to be an exhibitor at one trade show. What’s the best way to get the most bang – and orders – for your buck? 1. Walk the trade show first before you decide to become an exhibitor. This really is a must-do! And there really are no excuses because there are trade shows in just about any medium- to large-sized city for just about everything. What you’ll find out from doing this is if your product is a good fit for that particular show. Fame in New York, for example, is usually for higher-end designer apparel whereas MAGIC in Las Vegas is for mainstream clothing and accessories. You’ll also get an idea of how much "traffic" the shows get – i.e. how many buyers are actually there looking to place orders. 2. Test drive your booth in advance. This may sound like a big "duh!" but you’d be surprised how busy and distracted you can get before the show and, at least for me, this was one of those things I put on the back...Read More >>