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Healthcare Social Media: Take a Multi-channeled Approach
by Kevin Waddel on Feb 21, 2012
Where do your customers get their information? Traditional media and that encompasses magazines, television, newspapers and out-of-home media - as well as various sub segments. As we all know, social media is becoming an essential tool in public relations. However, social media should not be viewed as monolithic and pharmaceutical companies and others in the industry have come to recognize the importance of adopting a mult-channel approach to healthcare social media.
Healthcare social media pros use social media every day to publicize their clients and start two-way conversations. Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube are all important channels for social media. As a company or organization in the health industry, it may not seem important to be participating and interacting on social media. All too often healthcare practitioners’ dismiss healthcare social media as not being applicable to their industry. Why would someone want to follow a hospital...Read More >>
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