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6 Google AdWords Tips - How to Make Your Google Ads More Effective
by lucy on May 18, 2010
Do you advertise in Google? Maybe you are a Google AdWords user, yes? If you are finding the skills that how to make Google AdWords more effective, the articles maybe can help you!
1. Lock-in correct target group
Lock-in your potential customer group through choosing a sort of language and a country or region. You can set your ads only appear in potential customers in certain country. For example, you can shield other French-speaking countries except Canada if your target customers only exist in Canada. In another word, French visitors can’t click your ads because it won’t appear. So you can avoid extra and unnecessary expenditures as this part of click.
2. Refine keywords in ads
Use square brackets to make your keywords enclosed. Then your ads will appear only when the keywords searchers type exact match to your keywords with square brackets. This behavior can rule out effectively the visitors who are not related to your business...Read More >>
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