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GM and Chrysler

by joseph.white on May 5, 2009

The government's rescue plan for General Motors Corp. and Chrysler LLC has focused on financial engineering. Soon, the Obama administration and whoever is running GM and Chrysler will have to confront a more-challenging problem: how to sell the cars they want America to buy.
President Barack Obama said during his press conference last week that just because the government could hold shares in GM and Chrysler doesn't mean he intends to micromanage their affairs. Then he added, "I'm not an auto engineer, I don't know how to create [an] affordable, well-designed plug-in hybrid. But I know that if the Japanese can design [an] affordable, well-designed hybrid, then doggone it, the American people should be able to do the same. So my job is to ask the auto industry: Why is it you guys can't do this?"
GM and Chrysler's new management teams will likely treat this question as something more than a suggestion. What's worth watching is whether they will deliver a complete...Read More >>

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