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Food PR - How To Use Food Public Relations To Encourage Consumers To Act On Their Concerns

by Mark Stjean on Feb 2, 2011

Recent food PR research shows that animal welfare is now a major concern amongst consumers.

Research from Mintel reveals there's nothing closer to the hearts of the nation than the wellbeing of animals. The study found animal welfare is Britain's number one food concern, with as many as four-in-ten (40%) British people worried about this issue. And it is women who are showing the greatest concern, with almost half (46%) of British women expressing concern about this issue, compared to just a third (34%) of men. Meanwhile, being of British origin (37%) and free from additives or preservatives (36%) make up the remaining top three food concerns, closely followed by the desire to have locally produced food (35%).

By contrast the importance of organic is now only a concern to just one-in-ten (11%) people. Kiti Soininen, senior food and drink analyst at Mintel, said: "Recent media coverage has helped drive awareness of animal welfare, with celebrity chefs such...Read More >>



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