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Aarkstore Enterprise 10 Key Trends in Food, Nutrition and Health 2011

by krishna11 on Oct 13, 2011

10 Key Trends in Food, Nutrition and Health 2011

The significant developments in our latest 2011 update include:

-The concept of “naturality” - how to create and market foods that have a health benefit that’s natural and intrinsic - has come to dominate every company’s agenda.
-Classically, energy drinks have been Red Bull-style products for the 18- to 25-year-old male. The massive untapped market for energy drinks that have better “natural” credentials has taken a huge step forward in the first half of this year with new launches from Nestlé and Campbell’s V8.
-Connected to the trend for “naturalness”, there has been a surge of industry interest in products based on fruits and vegetables. The massive success of brands such as Nature Addicts fruit snacks in Europe and Campbell’s V-Fusion fruit and vegetable drinks in the US show just what can be achieved.
-The seniors market is recognized as being the key driver of the...Read More >>



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