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Optimising Content for YouTube and Flickr

by crmcdonald on Nov 10, 2011

YouTube
When adding content to a personal YouTube page, there are some key points to keep in mind. When adding a new video to YouTube the title of the video needs to be unique and intriguing.

The first thing people will see is the videos title, and a boring or confusing title almost guarantees that YouTube viewers will not bother to view that particular video. Any keywords relating to the video should be incorporated into the title of the video, if possible. This puts the spotlight on the video and will ensure the video shows up in an Internet search for whatever keyword is included in the title.

In addition to giving the video an intriguing title, the description needs to be compelling. There are thousands upon thousands of videos on YouTube and the key to getting people to watch a particular video is to make the description interesting enough that they will want to watch the video and perhaps even share it with others.

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