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Trigger Events 101: How to Boost Your Sales Lead Generation Success with Insightful and Actionable T

by msobolev on Feb 21, 2011

First of all, what’s a trigger event? A trigger event is an instance that disrupted the steady flow, changed the status quo. On a person level this event could be birth of a child (need diapers), marriage (don’t need night clubs) or as simple as a headache (need aspirin).
On a business level such trigger events could be:
- Appointment or promotion of a key executive
- Acquisition of another company
- Opening of a branch office
- Raising capital
- Merger
- Going public
- Disposal of a business line
- Etc., etc., etc.
Why such trigger events are important? They are important for several reasons:
- Change the status quo. They disrupt the status quo – the move the existing system of vendors, buyers, executives out of equilibrium, thus creating a perfect entry point for a new vendor – YOU! – to jump it.
- Urge to buy....Read More >>



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