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EMarketing Egypt Releases The First Report About The Internet And the Revolution In Egypt
by emarketingegypt on Jul 6, 2011
eMarketing Egypt undertook the initiative to explore how Egyptians dealt with the internet during the revolution.
Ossama El-Badawy, the Online Competitive Intelligence Manager, stated that it is obvious that the internet in Egypt witnessed a dramatic growth after the revolution; the following figures just give a quick view for the current interment status in Egypt:
- 23+ million Internet users,
- 7.7+ million Facebook users,
- And 100%+ Twitter users growth during recent months
The survey (http://www.emarketing-egypt.com/1st-study-about-the-Internet-and-the-Egyptian-Revolution:-Survey-Results/2/0/18) was dedicated to explore in details the way Egyptians dealt with the internet during the revolution, the main findings can be listed as below:
- 28% of internet users purely relied on the Internet to stay tuned with the revolution news and updates
- This percentage goes up to 63% among those who participated in the demonstrations
What Is E-Marketing?
What Is E-Marketing?
Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
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