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Aarkstore Enterprise--Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition

by aarkstoress on Jul 27, 2010

Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition

Well on their way to becoming the de facto standard for premium pet products in the pet specialty channel and other upscale venues, natural and organic pet products continue as a top-growth market segment despite the 2008 economic downturn, registering annual percentage growth in the double digits. Doing their part, all of the major mass-market and cross-channel marketers are now fully tapping into the trend, keeping pressure on smaller marketers to scale up their product offerings even further. At the same time, new contenders continue to enter the field, including under celebrity-backed brands like Dog Whisperer (Cesar Millan) and Nutrish (Rachael Ray), with Ellen DeGeneres having purchased a stake in the already well established Halo Purely for Pets.

Also underpinning market advancement is ongoing strong consumer demand for products perceived to be safer, an appeal that got a big...Read More >>

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