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Direct Mail Postcards: 6 Questions to Ask Your Postcard Marketing Agency

by M. Marlin on Oct 8, 2009

It seems postcard marketing companies are popping up everywhere these days. A simple Web search for " Direct Mail Postcards " will generate hundreds of businesses, all claiming to be experts. Granted, there are some really great, experienced postcard marketing companies online. But there are also dozens of one-size-fits-all, no-staff, no-support Web-based companies that use only templates and automated software to launch mediocre postcard marketing campaigns for their clients. So how do you tell the difference? One simple phone call. If you're thinking about using a marketing company for your direct mail postcards, here are 5 questions you should ask your rep before getting started. 1. How long have you been in the postcard marketing business? Get a specific answer for this one. This is a sure-fire way to tell if the company has real experience with direct mail postcards. Even if their company has been around for 20 years, that doesn't mean they've focused specifically on...Read More >>



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Direct Mail Postcards – High-Impact Advertising Tool for a Successful Business

by stancoyle

There’s a reason why direct mail postcards are used by most people. Probably this is the main reason, too, why proactive businesses and companies today are adopting postcard printing as a marketing tool to reach their customers in a much broader scope. While most large companies do well with high-powered media and marketing campaign, small business are comforted by the fact that they can play with the competition through practicality – the use of a high impact postcard marketing as a promotional tool.

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