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The Perfect Direct Mail Piece in Twelve Easy Steps
by Colleen Davis on Nov 4, 2011
There are as many lessons to be learned about direct mailing as there are direct mail companies (like if you are in the Houston area, there are lots of Houston direct mailing companies out there to choose from). But the most important thing to remember is to keep your messages powerful and dynamic. To help you come up with a successful direct mail piece, here are several tips that you may want to consider.
• Target your prospective customers carefully. Keep in mind that sales are directly connected to how precisely you can sort out your most likely customers. This will help you avoid selling to the wrong people. So remember to check if your mailing list is highly targeted and up to date.
• In your sales letter, refer to the consumer with the word "you" as much as possible. Try to avoid writing in the third person as you message may sound too impersonal and distant.
• If you are the owner or someone in a very high position in the...Read More >>
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