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Questions to Ask Yourself Before Launching a Direct Mail Campaign
by Chris Buell on Jan 11, 2012
Thinking about launching a direct mail marketing campaign to promote your business? Before you get started, here are some questions to ask to help you be more prepared.
Who is my target audience?
Who are you going to be sending your direct mail out to? Do you have a mailing list? What kind of customers are you targeting? Make a list of their characteristics and demographics. How much money do they make? How old are they? Where do they live? Male or female? What interests do they have?
The better you understand your target audience, the more personalized you can make your direct mail pieces, leading to higher response rates.
What action do I want them to take?
Direct mail marketing success depends on your ability to get your audience to take action. For some ads, you will want the reader to take action by making a purchase right now. Other direct mail ads might encourage the consumer to go to a web address listed on...Read More >>
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