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Pull and Push in Digital Marketing Today
by mvdigits on Sep 27, 2011
In 1960 digital marketing referred to television and radio advertisements. Every product was 'space age' and guaranteed to satisfy every need of the consumer. Societal Marketing was the catch word in every advertising firm, all the products were given a slant as beneficial to the well-being of society. "Drink Coke! You'll Go Better Refreshed!" implied more energy for working, family, and community. Pepsi came out with their socially conscious slogan for the new era in 1961: "Be Sociable".
Today digital marketing has moved far beyond the limits of television and radio, moving on to the almighty internet. Via the internet we find digital marketing in the form of social media and mobile web use. Digital media, on the other hand, can include interactive screens in public places. All these swift technical advancements over the last few decades have pushed digital marketing to new depths; the result for marketers is a choice between Pull and Push. Let's take a...Read More >>
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