die cut postcards

Postcard Marketing: When to Use Die-Cut Direct-Mail Postcards

by M. Marlin on Nov 17, 2009

With most   direct mail postcards , all you'll ever need is a good, old-fashioned rectangular design: 6x8, 6x11, and so on. But when you really need to make an impact, die-cut postcards are the way to go. What are die-cut postcards? Die-cut postcards are custom-made designs, cut in nearly any shape you need. For example: a postcard in the shape of a top hat... or a birthday cake... or a car. You get the idea. Your imagination is the only limit. When should you use die-cut postcard marketing? 9 times out of 10, if you're just mailing a simple promotion or offer, a standard cut will do. Standard cut postcards are more cost-efficient, because they're cheaper to make and cheaper to mail too. But when response is critical, and you really need to resonate with your audience, die-cuts will grab attention like no other mailer. They're perfect for announcing large events and sales, branding your company or even increasing sales of big-ticket items. Think about it. What...Read More >>