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Effective customer management is the key to success in the current economic climate, reveals CCL
by Bob Little on Nov 24, 2009
The relationship – or ‘value exchange’ - between the business and the customer is the key to organisations emerging from the current economic crisis stronger and more successful believes Simon Rustom, managing director of the customer and change management company Customer Consulting Ltd (CCL). CCL’s experience in recent months of helping organisations – drawn from a number of sectors of the economy – to be increasingly successful in the current harsh economic climate indicates that one of the keys to success is effective and efficient customer management. Moreover, argues Rustom, growing customer value is the way to combat increasing global competition. Since customer management embraces the whole organisation; requires a view that transcends organisational boundaries; needs ‘top down’ leadership and culture change, and is a long term commitment, CCL recommends that customer management be seen – and treated - as a ‘main...Read More >>
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Effective customer management is the key to success in the current economic climate, reveals CCL
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