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Aarkstore Enterprise - UK Customer Insights 2011: Tesco - Home
by Anushka on May 24, 2011
UK Customer Insights 2011: Tesco - Home
Introduction
UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailers customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
* Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailers customers.
* Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
Highlights
A comprehensive analysis of a retailers customer profile.
Your key questions answered
* Discover the profile of the core shopper for individual retailers.
* Understand what drives shopper loyalty and disloyalty.
Table of Contents :
AT A GLANCE SUMMARY
Tesco homewares
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