You are here: Home >> cool

cool

Cool-er EBook Reader: Intuitive Marketing or Blatant Copying?

by Marco Gustafsson on Jan 5, 2010

Part of this success is due to its unique marketing methods, not only through the use of pretty girls at public exhibitions and demonstrations, but also possibly using the iPod as a marketing ploy that got the blogs and forums humming with the name. Cool-Er is making its place in the e-reader market through what appears to be some pretty intuitive marketing techniques with a product that certainly does what it says it does at a price that competes with anything on the market. It has taken the UK in particular by storm, and a large part of Europe with it, and it is perhaps no coincidence that the Amazon Kindle is not available in either markets. One cannot help but think that Amazon has made a bad marketing blunder by failing to offer the Kindle in the UK or Europe. While it does not compete with the Kindle for functionality, its price is certainly a lot better for the average user. One aspect of the Cool-er that must be commented on is that its marketing appears to be a bit...Read More >>



Find answers for cool

Did this solve your question? If not, then read following articles, answers and questions or ask a new question.

<<Previous 1 2 3 4 5 6 7 ... 17 27 37 47 49 50 Next>>

Recommended Reading

Cool Gadgets Supplier Chinavasion Offers A Sub-20 Dollar LED Watch

by jingshenpr

China electronics wholesaler Chinavasion offers a top quality, Japanese style LED watch for the price of a couple of Big Macs.

They also claim this LED watch holds the ancient spirit of a dragon, and thus can boost your style and appearances.

LED watches are a great way to attract attention and keep you on time. But a quality LED watch normally cost well over 100 US dollars.

Wouldn‘t it be great if you can have a quality LED watch that is so affordable and does not cost you a fortune, on top of that, this LED watch should look cool, feels nice,...

Read More >>

My Questions & Articles

Find latest questions, answers and articles.

Questions I Ask

Questions I Follow

Articles I Share

Do you like it? Share with friends!

Don't forget to follow us!

If you like our tutorials and answers, please give us a +1!