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Cool-er EBook Reader: Intuitive Marketing or Blatant Copying?

by Marco Gustafsson on Jan 5, 2010

Part of this success is due to its unique marketing methods, not only through the use of pretty girls at public exhibitions and demonstrations, but also possibly using the iPod as a marketing ploy that got the blogs and forums humming with the name. Cool-Er is making its place in the e-reader market through what appears to be some pretty intuitive marketing techniques with a product that certainly does what it says it does at a price that competes with anything on the market. It has taken the UK in particular by storm, and a large part of Europe with it, and it is perhaps no coincidence that the Amazon Kindle is not available in either markets. One cannot help but think that Amazon has made a bad marketing blunder by failing to offer the Kindle in the UK or Europe. While it does not compete with the Kindle for functionality, its price is certainly a lot better for the average user. One aspect of the Cool-er that must be commented on is that its marketing appears to be a bit...Read More >>

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