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Combatting Short Attention Spans -- Boost Conversion Rates With a Video Spokesperson

by Lollipop Web Promotions on Jan 5, 2011

Boost Conversion Rates

The internet provides a powerful tool for small business owners to attract potential customers and expand business. In internet marketing terms, results like these are called “conversion.” It’s likely that, as a business owner, your primary goal for your website is to increase conversion to your products or services.

Unfortunately, increasing conversion is not as simple as listing all of your business’s fantastic qualities on your home page. The internet offers a tremendous amount of information and it has changed the amount of effort customers are willing to invest to consume that information. If, out of the hundreds of thousands of websites that offer services similar to yours, a potential customer manages to land on your website, you often have less than a minute to give him the information he’s searching for and to convince him to stay.

The biggest internet marketing mistake you can make is to assume that...Read More >>



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Why Conversion Rates Matter When Reading Annual Company Reports

by Milton Nichols

Individual investors tend to underestimate the impact conversion rates have on earnings and overall financial results of listed companies.Today's financial markets are easy accessible via a personal computer connected to Internet and there are a growing number of people around the world who try to gain profits on the foreign currency exchange and stock markets.

The Forex market deals with world currencies while the stock market is the place where the companies list their shares, which are then freely traded. But while Forex traders are obliged to understand the nature...

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