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How do consumers feel towards aerial signs and its impression left on advertising?

by dunback on Nov 5, 2011

As advertisers fight for consumers attention these days new and innovative methods have been turned to. Writing messages in the sky is not a novel idea, advertisers using them to relay their message is however relatively new to the concept. With new technologies in banner printing and banner towing techniques the tables have been turned and innovative companies are taking to the air literary to get the message across. In the past people have paid to have a plane write a simple message to gain attention for everything from marriage proposals to announcements. The novelty of the idea has been expanded to display simple messages either in the skywriting or by flying banners for advertisers to promote their latest wares.
We have taught ourselves as consumes to filter out the unnecessary information and keep what is important and pertinent to us. This is why traditional methods of advertisers are not fulfilling the needs between products and consumers. Messages are being blurred...Read More >>



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