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What Consumers Want: Cards in US 2010 | Market Research Report On Aarkstore Enterprise
by Aarkstore Enterprise on Mar 1, 2011
This slide deck provides direct answers to the important questions regarding consumers behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
* The brief highlights the key findings of Companys FS Consumer Insight survey for the cards market in the US
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
* The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
Online and by post are the two most popular channels for opening a credit card in the US.22.3% of US consumers chose their card because it offered cash back, compared to only 10.3% of...Read More >>
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What Consumers Want: Cards in Italy 2010 | Market Research Report On Aarkstore Enterprise
by Aarkstore Enterprise
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
* The slide pack provides country specific primary data for the cards market.
* The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
* The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
The branch channel is preferred in Italy for opening a...
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