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by ally.capozz on Dec 28, 2010
A brand consultancy is usually an organization which claims to offer its clients the benefit of years of experience creating, promoting and managing brands. However the utility of a brand consultancy is determined by the nature of your business, not by their credentials or what they claim they can do for your brand.
Businesses intent on utilizing social media as a platform to launch a brand may find a brand consultancy unhelpful. The fact is that as an emerging field the value of social media is difficult to quantify.
Though many brands are investing heavily in social media, few are able to say how much they have profited from this investment. Some may be able to point to a spike in sales but none are able account for why this occurs. As a new field few organizations know how to use social media profitably and effectively, a brand consultancy is no exception to this.
Another reason to bypass a brand consultancy is the low cost of branding using social media. If...Read More >>
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A brand consultancy is usually an organization which claims to offer its clients the benefit of years of experience creating, promoting and managing brands.
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Recruitment Consultancy in the Age of Executive Recruitment
by Prism Executive
There has never been a busier time for the executive recruitment consultancy. British business has been forced to change rapidly over the last few years, or to sink without trace: as the recession has gathered momentum, companies from all over the British Isles have found it necessary to accept takeovers; to promote mergers; and to slim down or rearrange their working practices to stay competitive in increasingly difficult fields. As a result, executive recruitment has become the buzz word on the street of recruitment consultancy, where more high end providers than ever are being asked to...
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