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Effective Color Flyer Design for Printing

by kimb1126 on Sep 22, 2010

Flyers are an essential marketing tool you can use to promote your business, organization or event. Using full color printing instead of black and white or one color for your flyers is an excellent way to grab the attention of your target market.

Utilizing full color for your printed flyers is a great start, but for maximum impact you need to follow some simple guidelines when creating your full color flyer designs. When designing your full color flyer, it’s important to know your customers and create a flyer that will connect with them in the most effective way.

Your flyers should stand out by presenting your information in a unique and creative way while still being readable and uncluttered. Using no more than two fonts families will give your design a more professional look and make it easier to read by potential customers. It’s important to use a bold typeface for your headline. Using bold, regular and italic versions in the same font family will...Read More >>



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A Few Lessons In Marketing With Full Color Flyers

by charen smith

Using full color flyers for marketing is not just a simple giveaway kind of task. To really make your flyer printing worth the cost and produce some real results, you have to really know how to use your full color flyers effectively and properly for marketing. Let me give you a few great lessons I learned over the years in the field of flyer marketing. These tips might really help you get some good results for your own custom flyers.

1. Print more than one type of flyer – At the outset of a flyer printing campaign, most marketers think that they just need to print one type of...

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