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WPBeijing China Marketing introduces its China Trade Event Strategic Marketing philosophy

by China marketing on Sep 27, 2010

With the global economic crisis of the past 18 months we have seen a change in world order and relationships.
Whilst already a dominant player, China has become a more attractive destination for overseas SME"s looking for new markets.
This has resulted in an increase in business interests in China, from companies keen to experience or expand their China market.
However their experiences have not always been positive.

Many choose the China International Trade Fair circuit as their starting point and come here with high hopes and Great Expectations.
But in a recent survey WPBeijing noted that many SME exhibitors said the results of their China Event or Exhibition had not been as satisfactory as they had hoped.
Few had prepared any exhibition marketing plan or given it much strategic thought.
WPBeijing's Managing Director, Ms Yu explains:

“These days Trade Shows are "New Media," an important part of many...Read More >>

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