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by maria lopez on Mar 18, 2010
In order to build a strong channel network, it is critical that the organization should be clear on its expectations regarding partners, because these businesses can fulfill countless of roles that are significant to the overall success of the network. Such expectations should be realistic or feasible, and established at the beginning of the relationship. Before hiring new members for the channel, the parent company should be clear with its expectations and keep in mind the following roles that potential partners can fulfill: (1) new customer acquisition per target market; (2) management and support of current customers in respective territories; (3) customer service; (4) logistical support; (5) marketing support; (6) debt collection; (7) value-added packaging and/or selling and; (8) cooperating with other partners within the same territory. Similarly, business and strategies should already be discussed with prospective businesses early on in the recruitment process. It is most...Read More >>
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Channel Partner Portals – Available Distribution Channels
by maria lopez
Any vendor should clearly define his or her channel distribution network before anything else. This will have a big effect later on when its time to create a marketing plan and programs followed through via the company’s partner portals. The key is to understand each available channel or route that one may employ. Everyone knows the basic channels of distribution: the retailer, the wholesaler, and the broker. One should also be familiar with the following other channels. Remember also that the best route will be determined by the kind of service or product one is providing.
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