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10 Ways to Make Google AdWords Campaign More Effective
by Kenv on May 5, 2011
Managing a Google AdWords account can be a great challenge as there is a need to understand various aspects of the tool and be able to adapt to the changes in real time. You need to be foresighted enough and also capable enough to evolve with the times. Sometimes you may be troubled by certain myths and expectations which may plague you. In fact, you need to find out the truth behind these statements and structure your campaign so that you can avoid these pitfalls. You can take the right steps so that your click-through ratio will increase leading to a decrease in the cost-per-click resulting in more ROI.
Try for a position 1 – 5 – You will obviously want to be positioned in the number 1 position of the sponsored links shown on the top of the page or to the right. But it has been seen that being in the positions of 1 – 5 will bring you more relevant customers with a better chance of conversion.
Target the Local Customers – If you geo-relate your...Read More >>
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How to Boost the Quality Score in the Google AdWords Campaign
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It is not enough to use Google AdWords for boosting your business. You should remember that there are scores of people like you who may also be in the same business as you and hailing from the same place, running this campaign. But the fact is that most of them are not educated enough about this tool and so cannot use it to the maximum advantage. You can learn more about this tool so that you can get an edge over your competitors. Quality Score is the measure with which your campaign is judged and you must learn how to get a high QS so that your click costs are reduced and you get maximum...
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