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Manulife Launches “For Your Future” Branding Campaign

by valerie_ho@manulife.com on Feb 9, 2011

Singapore – Manulife Singapore announced a new island-wide branding campaign, “For your future”, the new positioning statement of our global brand that reinforces Manulife’s attributes of being a strong, reliable, trustworthy and forward-thinking company. “For your future” expresses our commitment to excellence in providing financial protection and wealth management solutions that will benefit our clients and their families.

Our first-ever country-wide initiative aimed at building brand awareness in Singapore, this campaign prominently features the theme “Step up to Manulife, for your future”, along with four green cubes inspired by the Manulife logo, each bearing our brand attributes of strength, reliability, trustworthiness and forward-thinking. Three-dimensional cubes are used to emphasise the brand attributes whilst portraying a family taking steps to fulfill their dreams with Manulife’s assistance.

“With over 110 years of history...Read More >>

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