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Market Research Report||N Screen & Multi-Device Business Trends in the Japanese Market
by aarks2222 on Jun 7, 2011
Executive Summary
N Screen Services and Multi-Device Services are often used in the same meaning. Technically speaking, however, Multi-Device Service is a broader concept that encompasses N Screen Service. Multi-Device Service is, literally, to provide the same content or services on a variety of devices. Along with the evolution of the ICT environment, Multi-Device Services have been evolving as well.
To begin with, thanks to the extension of internet-enabled devices, online content and online service channels have expanded. On top of this, more recently, the environment where consumers use multiple devices according to time and place is being created. In this situation, multi-device platforms are gaining attention for enabling users to enjoy the same content or services seamlessly, irrespective of which device / medium is used.
N Screen which is recently getting attention falls into the broader concept of Multi-Device Service. N Screen is...Read More >>
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