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Online Presence- An Absolute Must for Every Small Business

by Serena Mead on May 26, 2011

In this digital day and age, it is more important than ever to be as savvy as possible about the newest marketing technology available for use. It is absolutely vital for a small business to have an online presence. At the very minimum, the small business owner ought to create a website for their business. This website must be optimized so that people searching for goods or services that you provide will locate your website and not your competitor's. Gain as many links as possible back to your website as possible to help improve your page ranking. Be sure to maintain your website on a regular basis, especially any information regarding pricing. Nothing will cause people to click off your website faster than seeing obviously outdated information.

A blog will help to solidify your online presence. Use it to share up-to-date information regarding your goods and services - information that will help your current and potential customers. Be sure to update it regularly. Make...Read More >>



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Favors for Friends – Do’s and Don’ts for a Small Business Owner

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Nothing makes a person feel better than knowing that they were able to help out a friend in their time of need. Small business owners are often in the unique position of being called upon by many a friend to provide them with their goods or services at a reduced cost or in a manner that you would not typically agree to if the request was made by your average ordinary customer (who was not your friend). Oftentimes, the business owner is faced with the dilemma of offending a dear friend or hurting their small business. Below are some good rules of thumb to use when deciding whether or not you...

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