brazilian blowdry

Brazilian Blowout® launches new açaí formula

by GreatFinds on Jul 21, 2009

Brazilian Blowout's an all-new formula that just arrived! The fresh new scent comes from the Brazilian fruit açaí, and replaces the former cacao scent which some clients found overwhelming. The treatment still contains premium-grade hydrolized keratin and a variety of botanical extracts to naturally moisturize the hair. The new shampoo, conditioner , deep masque and smoothing serum share the light, fruity scent. If you haven't heard of Brazilian Blowout, it is the miracle smoothing treatment which is taking Hollywood by storm. As seen on Nicole Richie, Lindsay Lohan and Halle Berry, it is an intense dose of keratin (the protein your hair is made of) and moisturizing botanicals, fused onto the outside of the hair shaft. "It essentially laminates your hair," says Jordana. Keratin treatments have been popular for years in Brazil, but their formulas contain high levels of chemicals such as formaldehyde. Adapting to the more health-conscious American public, Brazilian Blowout has...Read More >>