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The Importance of Company Branding in Chicago
by Chicago Marketing Company on Mar 6, 2011
The owner of Integraphix, a Chicago-based creative marketing company , explains the importance of company branding:
What is branding?
Branding is what draws people to your company. It’s about creating a consistent image for your company through a variety of genres both on and offline. Many people think branding means having a logo, but it’s much more than that. Depending on your business or market, your brand might be a color you use consistently in all of your printing or web presence, like Coca-Cola and their use of a specific shade of red in everything they print and produce (Pantone 185). If you are marketing your company as a leader in the “green” space then you need to go paperless, and you will focus more on your website as a branding tool instead of mailing out news letters or print collateral. Your brand is everything that has to do with your company from your handshake to your eye contact, from the business card you...Read More >>
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Recommended Reading
Help Your Branding Efforts With Color Postcards
by kayem007
Postcard printing may not be as popular as other branding tools. Nevertheless, this is a good investment to help a branding campaign.
Whatever kind of product or service that you may want to promote, such can actually be easily adapted and customized to present the kind of brand that you want. If you want to give color postcards a go for your branding efforts, then let me give you five essential things that you can do with them to help in branding. Just read the list below and you should see how this kind of custom postcard branding works.
1. Uses in direct mail...
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