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Aarkstore Enterprise || The Branding of Climate Change - An international quantitative investigation

by winaarkstore on Mar 28, 2011

The Branding of Climate Change - An international quantitative investigation into the power of 6 branding concepts used within 'green marketing': Environmental Choices 3.h

Published Date : 20 April 2009

Pages : 112

This report is about how branding can be used to motivate people to work towards a low-carbon economy and, by extension, embrace low-carbon products and services. Branding techniques can provide the ideas, stories, myths and/or metaphors which are effective in getting people to act, and effective branding can build valuable business and policy assets, but what would be the most compelling branding concepts in this sphere? The most commonly associated idea of ‘preserving mother nature’, or perhaps other ideas that might seem less obvious?
The report focuses on testing 6 different branding ideas predominant in this subject area to see how powerful people find them to be.

Concepts Tested

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