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Flash Banner Design: Five Things to Remember

by Banner Hero on May 27, 2011

Flash banner design is a precarious business. Due to their relative sophistication there’s a lot that can go wrong with flash banners. Most Internet marketing companies will recommend static banners, however when the right care is taken flash banners can be just as effective. The following is a list of five things to avoid when designing a flash banner:
1. First and foremost you need to limit the file size. Many people are tempted to go all out with their flash banners with live action video and music but these are simply impractical. A flash banner that loads slowly, causes the parent page to load slowly or fails to load at all is a useless banner.
2. Simple images and text are the cornerstone of good flash banner design. Minimize the amount of text you use or you’ll have to scroll it quicker than people can read comfortably.
3. Always give people the option to pause or close your flash banner! People don’t go online to look at flash banners; they tolerate...Read More >>



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Flash Banner Design: The Secrets to Success

by Banner Hero

Flash banner design is all about putting the customer first. Flash banners are not popular with consumers because most flash banner design willfully ignores their experience. The following are the secrets to flash banner success:

1. Far and away the biggest disadvantage of flash banners is their large file size. Large file sizes load slowly and slow down the loading of the page. For this reason you should keep your flash animation simple, live action video and sound are not recommended.

2. Text is the most crucial element of your flash banner. Use a small amount...

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