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Awareness jewellery - fashion with a cause

by daaa on Jun 27, 2011

Are you seeking to promote a good cause? Are you seeking to spread awareness about a medical condition? Or do you want to just put across a simple message? Well, you can always do this through word of mouth or other means. Now, however, you can do this in a fashionable way. Awareness jewellery, all the rage now, could be just perfect for you. You can spread the message you want to, in a hip and happening manner.


Awareness jewellery was introduced in the market for the first time in the 1980s, in the form of rubber or silicone bracelets with a message on them. These bracelets were known as 'Silicone bracelets' or 'Gel bracelets'. The trend of using these bracelets was a fluctuating one, with its popularity rising and falling the world over.


In 2003, silicone bracelets became the subject of controversy in certain countries, wherein they were associated with an expression of a desire for immodest sexual behaviour. However, the popularity of these...Read More >>



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