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The Future of Alcoholic Beverages in India: Changing Consumer Preferences and Emerging Opportunities
by aark247 on Mar 14, 2011
Introduction
This report analyzes the changing societal perceptions of alcohol consumption in India, marketers efforts through surrogate advertising and event sponsorship, and the resultant rise in demand for alcoholic beverages across several urban Indian consumers. It points out key opportunities for companies to explore, in terms of both product development and marketing.
Features and benefits
Detailed insights and analysis documenting the drivers and inhibitors in the Indian alcoholic beverages market
Exclusive occasions, market and consumer survey data and analysis covering each category
Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this market
Consumer understanding: obtain a detailed understanding of Indian consumers attitudes and behaviors towards consumption of alcoholic beverages
Market understanding: identify key consumer segments,...Read More >>
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