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The Misunderstanding Of Advertising
by sambroz on Nov 21, 2009
Many small business owners have a dire misunderstanding of the nature of advertising and the value to be received from the advertising. When business owners or managers fail to track and measure the new business generated from their advertising, then the business owners and managers will fail to see that advertising is an expense that can return huge dividends to their business. When businesses fail to track and measure advertising successes, they tend to only see the money leaving the business without every seeing the reward coming back into the business. As a result, many business managers will employ advertising for a short time, then cancel the advertising, under the false belief that the advertising was not returning value to the business. According to Scott Shane, author of “ Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By “, only 29-in-100 businesses will remain in business after ten years. That...Read More >>
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The Misunderstanding Of Advertising
by sambroz
Many small business owners have a dire misunderstanding of the nature of advertising and the value to be received from the advertising. When business owners or managers fail to track and measure the new business generated from their advertising, then the business owners and managers will fail to see that advertising is an expense that can return huge dividends to their business. When businesses fail to track and measure advertising successes, they tend to only see the money leaving the business without every seeing the reward coming back into the business. As a result, many...
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