Advertisers

5 Ways to find Direct Advertisers for your Blog

by Miles Evans on Apr 23, 2009

It is the goal of many bloggers to move from monetizing their blogs with ad networks like AdSense into selling ads directly to advertisers. But getting into this game can be difficult - particularly in the early days while you%u2019re still growing traffic.
Below are 5 ways that I secured direct ad deals with sponsors in the early days of my first blogs:
1. Type your blogs topic into Google
What advertisers come up above and to the right of the search listings? These products and services obviously have budget for advertising online and are looking for exposure and could be open to a direct relationship.
2. Visit other blogs, forums and websites in your Niche
Who is advertising on them? These advertisers are targeting sites on a similar topic to you and are more often than not willing to test new sites that have relevance to their industry.
3. Identify Affiliate programs in your niche
Some affiliates will also be...Read More >>

American advertisers demand fall? or come out of shells?

American advertisers demand fall? or come out of shells?

In affiliate programs, the advertiser is the Web site owner or merchant who pays affiliates for sending traffic to their site to purchase or generate leads. Also called merchant.

What's that light at the end of the tunnel? It just might be the glow of a more positive attitude from America's marketers.

Fifty-nine percent of all chief marketing officers were more optimistic about the economy in July than they were in April, according to a survey by Duke University's Fuqua School of Business and the American Marketing Association.

When it comes to which media advertisers favor for brand building, Mayo Seitz said advertisers rank television first. The list continues with online, word of mouth, magazines, social media, radio, out-of-home and newspapers.However, not all media plans will follow this ranking. Online marketing spending is projected to show the strongest growth in 2010. Forty-one percent of ANA members polled expect to allocate more funds to social networking efforts and word-of-mouth buzz marketing programs.

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