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Kristina Murray's Since Feb 5, 2010 has shared 11 articles & tutorials, answered over 0 questions, and asked over 1 questions.
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Email Marketing, Lead Nurturing and Marketing Automation
The distinction between Email Marketing, Lead Nurturing and Marketing Automation can be confusing because they all use email as their delivery mechanism. However, email marketing, lead nurturing and marketing automation are three unique solutions. In this document we'll define each of these terms. Email marketing is simply sending email with your marketing message. The email message could go to one person or to a million people. It could be plain text or it could be an HTML email with links, images and video. Email marketing is typically sent to your customers, your prospects or to an...