New Book Shows 50+ Entrepreneurs How To Cut It In This Economy

New Book Shows 50+ Entrepreneurs How To Cut It In This Economy

growing economic insecurity mean moreand more 50+ Americans are seeking to stay vitally engaged in achanging world, and to take their productivity skills to new levels.Munnell and Sass documented that it takes, on average, one year for 50%of 50 year old job seekers to find a job. By age 55, it takes two yearsfor half to find a job! Our economy is in crisis right now.Entrepreneurship can help many people over 50 deal with this crisis,whether they had already retired and now realize they need to head backto work, or if they have been forced out of their job, but want or needto continue to make money.The Second Chance Revolution: Becoming YourOwn Boss After 50, a new book by Rowhouse Publishing, shows members ofthe over 50 generation how to work for themselves and how to spend thesecond half of their lives doing what they really love.

“What’s driving it all?” asks co-author, David Carroll. “What’smotivating people over 50 as they look to the future? For most, it’stheir longtime dream: How can I be my own boss, in my own business, onmy own time, doing my own special thing? That’s it in a nutshell. Readon to find out how.”

Co-author and Professor Edward Rogoff heads the Lawrence Field Centerfor Entrepreneurship at Baruch College in New York. He sees The SecondChance Revolution as filling a vital need in a society thatincreasingly cannot provide adequate social security for a huge andever growing 50+ population. According to Professor Rogoff, “The 50+population has great capabilities to enter self-employment such asexpertise, strong personal networks, and financial strength. But theyalso have to be wary of taking too much risk. A younger person can betthe ranch on a business idea and still have time to rebuild their nestegg. But an older person needs more conservative strategies that willstill accomplish their goals.”

Becoming self-employed could be a career shift or part of a retirementstrategy. For a variety of reasons – the need to generate income, thedesire to stay engaged, or just a longing to satisfy the itch for a newprofessional advent– many 50+ people are looking for new ways to go offon their own. The Second Chance Revolution helps members of the 50+generation to explore their full range of life options, and to come upwith creative approaches that bring effective life solutions.

The Second Chance Revolution: Becoming Your Own Boss After 50 isavailable for $17.95 in most bookstores or by calling IndependentPublishers Group at 800.888.4741.
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